Shein India returns with Reliance at ₹199, setting up a price war with Zudio
Reliance Retail has brought Shein back to India via a licensing deal, promising fast fashion starting at ₹199. The operation, live since February 2025, uses Indian factories to make Shein-branded apparel for domestic sales and exports within 6–12 months. With 150 suppliers onboard and plans for 1,000, the move challenges Zudio’s dominance and positions India as a key node in Shein’s global supply chain.
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